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TikTok Made Me Buy It: 7 Ways to Tell a Smart Purchase From a 15-Second Impulse
Culture Shift 5 min read
by Porter Maude

TikTok Made Me Buy It: 7 Ways to Tell a Smart Purchase From a 15-Second Impulse

Ah, TikTok—the land of 15-second fame and jaw-dropping trends. It’s where we find laughter, vibrant creativity, and let’s be honest, a daily dose of shopping temptation that has many of us exclaiming, “TikTok made me buy it!” While spontaneous purchases can be thrilling, they often leave us with a hint of buyer’s remorse. That trendy gadget or quirky beauty product isn’t always as magical outside the virtual realm. So, how can you discern a smart purchase from a fleeting impulse buy brought on by your late-night scroll fest? Grab your comfy chair and let’s figure it out together in this fun and insightful exploration.

Lines, Carts, and Same-Day: How Black Friday Became a Month of “Deals”
Culture Shift 5 min read
by Sage Brooke

Lines, Carts, and Same-Day: How Black Friday Became a Month of “Deals”

In the kaleidoscopic realm of holiday shopping, the glittering allure of irresistible bargains has undergone a dramatic transformation. Gone are the days when eager shoppers had to endure the frostbitten air and battle-packed aisles during those early morning Black Friday escapades. These days, it’s all about the one-click immediacy of same-day delivery and flash sales lighting up your screen. But how did we arrive here, and what does “a deal” really mean in today’s fast-paced virtual marketplace?

The New Status Symbols Aren't Things (They're Experiences You Can't Instagram)
Culture Shift 6 min read

The New Status Symbols Aren't Things (They're Experiences You Can't Instagram)

There's a shift in the air, and it doesn't require Wi-Fi to sense. It's a quiet yet powerful wave, transitioning from proudly flaunting the latest gadgets and cars to cherishing moments that cannot be pinned or posted. In a world saturated with influencers curating flawless feeds, the true treasures of our time are the personal, often unforgettable experiences that cannot be captured on camera. You've probably felt it too—that unique narrative people are living, which tells more about who they are than any designer label ever could.

The Quiet Revolution: How Gen Z Is Redefining Professional Boundaries
Culture Shift 6 min read

The Quiet Revolution: How Gen Z Is Redefining Professional Boundaries

It's a sunny Saturday morning, and here I am, sipping coffee at a cozy café, surrounded by chatter and the clinking of cups. While observing a group of young adults animatedly discussing career goals and the latest TikTok trends, I can't help but think about how life and work seem intertwined yet distinctly separate for this new generation—Gen Z. It's a reality that's quite different from the work-centric life many have become accustomed to over the past decades.

From Minimalism to Maximalism: Why More People Are Embracing 'Enough'
Culture Shift 6 min read

From Minimalism to Maximalism: Why More People Are Embracing 'Enough'

Shopping at home might inspire a Marie Kondo-like fixation on tidying and setting your mind at ease. Yet, if you’ve taken notice of interior design trends lately, there’s a shift in the air — a colorful, abundant embrace of "enough." The wave of maximalism is gently lapping on our decorated shores, and people across generations are discovering that more can indeed mean more fulfilling when approached thoughtfully. But let’s not confuse this movement with a free-for-all materialism spree. Instead, it’s about finding joy and meaning in the possessions and elements we choose to surround ourselves with.

From Fast Fashion to Slow Living: The Real Story Behind the Conscious Consumer
Culture Shift 4 min read

From Fast Fashion to Slow Living: The Real Story Behind the Conscious Consumer

Imagine waking up one morning and deciding your wardrobe no longer needs an overhaul every season—a revolutionary thought for many of us besieged by enticing sales and the allure of a "must-have" list. But what if instead of jumping on the latest trend, you chose timeless pieces that last, considered the ethical implications of your purchases, and even embraced a slower, more intentional lifestyle? Enter the world of conscious consumerism.

The Quiet Power of the ‘Soft Life’ Movement
Culture Shift 5 min read
by Sage Brooke

The Quiet Power of the ‘Soft Life’ Movement

Casually scrolling through social media, you may have stumbled across people lounging by the pool, sipping herbal tea, or embracing self-care Sundays armed with face masks and books. Welcome to the "soft life" movement—a cultural shift that many are embracing and embodying with joy. This isn't about luxury or laziness; it’s about prioritizing well-being and mental health in a world that flaunts hustle culture. How did we get here, and why is this movement gaining momentum across various demographics? Let’s explore together.

The Rise of “Main Character Energy”—How It Actually Plays Out Offline
Culture Shift 5 min read
by Porter Maude

The Rise of “Main Character Energy”—How It Actually Plays Out Offline

Have you ever caught yourself imagining life's mundane moments unfolding like a scene from a movie, with you as the captivating protagonist? If you have, you might just be channeling what some have dubbed "main character energy." This phrase, which has become a pop culture staple, especially among Millennials and Gen Z, encapsulates the notion of living life with the self-assuredness and intentionality of a lead movie character. But beyond the social media lens, where filters and captions hold sway, how does this ethos actually translate into our offline lives?

The New Dinner Party: Why Intimate Gatherings Are Making a Comeback
Culture Shift 6 min read
by Sage Brooke

The New Dinner Party: Why Intimate Gatherings Are Making a Comeback

In an era where it often feels like we're more connected to our devices than to each other, it's heartening to see a delightful resurgence of the intimate dinner party. These gatherings have evolved far beyond their mid-century formalities into spaces where we genuinely connect, laugh, share stories, and create lasting memories. The dinner table has become a symbol of warmth, belonging, and meaningful conversation—a stark contrast to the fast-paced digital world we navigate daily.

The Cultural Pull of Side Hustles—And Why Some of Us Are Opting Out
Culture Shift 5 min read
by Ben Dyroff

The Cultural Pull of Side Hustles—And Why Some of Us Are Opting Out

In recent years, side hustles have become the talk of the town. They seem to embody the promise of freedom and the allure of extra income. Everywhere we look, our feeds are filled with stories of those who've quit their day jobs to pursue profitable passions—from crafting to flipping real estate—transforming hobbies into lucrative ventures with seemingly little more than a smartphone and a Wi-Fi connection.

What the ‘Third Place’ Revival Tells Us About Connection in 2025
Culture Shift 5 min read

What the ‘Third Place’ Revival Tells Us About Connection in 2025

Picture this: the clinking of coffee cups, the gentle hum of chatter, and the occasional burst of laughter punctuating the air. This isn’t a scene from your living room or the daily grind of your workplace. It’s something delightfully in-between—a third place. In 2025, these spaces are not just making a comeback; they're revolutionizing the way we connect, sharing stories of unity and change in a society eager for relatable human experiences. But before we dive into the future, let's unpack what makes these third places so special.