About Us
Welcome to The Viral Life, where every share, like, and tweet opens the door to deeper insights. We believe that beneath every trend lies a tale waiting to be told—a shift in societal values, a new rhythm in self-care, or perhaps a novel way of connecting with each other. Join us as we explore stories that not only capture the moment but also forecast the future, guiding you toward a more informed and inspired life.
Every era has its fingerprints. Today, they show up in the routines we adopt, the language we share online, the products we try, and the cultural shifts that ripple through our feeds. Some people dismiss these as passing fads. At The Viral Life, we see them differently—as signposts of who we are becoming.
This platform was born out of curiosity. Why does a morning routine trend resonate with millions? What makes an aesthetic like “quiet luxury” cross borders and generations? How do small digital habits—like muting notifications or sending voice notes—change the way we connect with each other?
We created The Viral Life to explore those questions and more. Not just as observers, but as participants—reflecting on the movements shaping our wellness, culture, and digital worlds, and connecting them back to the everyday lives we actually lead.
Decoding the Signals of Modern Life
Language, choices, moods, micro-behaviors—we unpack the patterns shaping our timelines and timelines shaping our patterns. Because culture is always in conversation with us.
What We Offer
Every viral moment hints at something deeper—a shift in values, a new way of caring for ourselves, a different rhythm of connection. The Viral Life unpacks those stories, transforming the fleeting into a thoughtful and lasting perspective.
Delve into the societal changes behind the viral trends. Understand how these moments reflect larger cultural movements and what they say about our evolving world.
Explore the ingenious concepts and creativity sparked by viral phenomena. Discover the groundbreaking ideas that are reshaping industries and influencing global thought.
Examine how viral moments foster connections and build communities. Learn about the new ways we interact and engage through shared experiences online.
Track the long-term effects of viral content. We provide insights into how these moments shape future attitudes, behaviors, and life choices in a meaningful way.
Meet the Team
Behind The Viral Life is a team of writers, editors, and thinkers who live at the intersection of curiosity and culture. Each brings both subject knowledge and personal perspective, creating content that’s both credible and lived-in.
Porter Maude
Editor-in-Chief
A cultural journalist with over a decade of experience, Porter has built a career around connecting the dots between trends and deeper social narratives. She leads with curiosity and ensures every story at The Viral Life reflects both nuance and clarity.
Gregory Geronimo
Wellness Contributor
A certified mindfulness coach and researcher, Gregory writes about the evolving face of wellness. His work blends practical insights with behavioral science, helping readers apply wellness in realistic, modern ways.
Sage Brooke
Culture & Trends Writer
With a background in sociology and a passion for decoding the aesthetics and habits that shape modern culture, Sage brings clarity to the chaos of what’s trending. She’s especially drawn to the generational shifts that redefine how we see ourselves.
Ben Dyroff
Digital Living Analyst
Ben examines the intersection of technology and daily life. With expertise in digital communication and consumer psychology, he writes about how apps, platforms, and online behaviors influence the way we think, work, and relate.
Editorial Standards
At The Viral Life, credibility and context come first. Our approach is guided by four principles:
- Insight With Integrity: We combine lived experience, credible sources, and expert perspectives to give our readers information they can trust.
- Curiosity Over Clicks: We don’t chase trends for the sake of being first; we explore them for the sake of understanding.
- Practical Perspective: Each piece offers something to take with you: a smarter habit, a clearer context, or a cultural insight that sticks.
- Transparency Always: From product tests to cultural analysis, we are upfront about sources, sponsorships, and the limits of our perspective.
Let’s Chat
We don’t just want to talk at you; we want to talk with you. Have a cultural shift you’re noticing? A digital habit that’s changing your life? Or a wellness practice worth sharing?