Welcome to The Viral Life
Every era has its fingerprints. Today, they show up in the routines we adopt, the language we share online, the products we try, and the cultural shifts that ripple through our feeds. Some people dismiss these as passing fads. At The Viral Life, we see them differently—as signposts of who we are becoming.
This platform was born out of curiosity. Why does a morning routine trend resonate with millions? What makes an aesthetic like “quiet luxury” cross borders and generations? How do small digital habits—like muting notifications or sending voice notes—change the way we connect with each other?
We created The Viral Life to explore those questions and more. Not just as observers, but as participants—reflecting on the movements shaping our wellness, culture, and digital worlds, and connecting them back to the everyday lives we actually lead.
Decoding the Signals of Modern Life
We decode what today’s habits, trends, and conversations reveal about who we’re becoming.
Editorial Standards
At The Viral Life, credibility and context come first. Our approach is guided by four principles:
- Insight With Integrity: We combine lived experience, credible sources, and expert perspectives to give our readers information they can trust.
- Curiosity Over Clicks: We don’t chase trends for the sake of being first; we explore them for the sake of understanding.
- Practical Perspective: Each piece offers something to take with you: a smarter habit, a clearer context, or a cultural insight that sticks.
- Transparency Always: From product tests to cultural analysis, we are upfront about sources, sponsorships, and the limits of our perspective.
What We Offer
🧘 Modern Wellness
Wellness isn’t a one-size-fits-all routine—it’s an evolving dialogue between body, mind, and culture. We look at how new practices emerge, why old ones resurface, and what actually works in the rhythm of everyday life. From sleep rituals to stress management, we decode the habits shaping wellbeing today.
🌍 Culture Shift
Culture isn’t static—it’s constantly renegotiated through memes, aesthetics, generational voices, and the subtle ways we redefine what matters. Here, we unpack the movements changing how we dress, speak, work, and connect. Think of it as cultural anthropology with a conversational lens.
💻 Connected Living
Our digital lives are no longer separate from our real lives—they’re intertwined. We explore the habits, tools, and boundaries that come with living in an always-on world. From digital detoxes to the psychology of group chats, we examine how technology reshapes the ways we relate, rest, and create.
Meet the Team
Behind The Viral Life is a team of writers, editors, and thinkers who live at the intersection of curiosity and culture. Each brings both subject knowledge and personal perspective, creating content that’s both credible and lived-in.
Porter Maude
Editor-in-Chief
A cultural journalist with over a decade of experience, Porter has built a career around connecting the dots between trends and deeper social narratives. She leads with curiosity and ensures every story at The Viral Life reflects both nuance and clarity.
Gregory Geronimo
Wellness Contributor
A certified mindfulness coach and researcher, Gregory writes about the evolving face of wellness. His work blends practical insights with behavioral science, helping readers apply wellness in realistic, modern ways.
Sage Brooke
Culture & Trends Writer
With a background in sociology and a passion for decoding the aesthetics and habits that shape modern culture, Sage brings clarity to the chaos of what’s trending. She’s especially drawn to the generational shifts that redefine how we see ourselves.
Ben Dyroff
Digital Living Analyst
Ben examines the intersection of technology and daily life. With expertise in digital communication and consumer psychology, he writes about how apps, platforms, and online behaviors influence the way we think, work, and relate.