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Culture Shift
Written by
Sage Brooke

With a background in sociology and a passion for decoding the aesthetics and habits that shape modern culture, Sage brings clarity to the chaos of what’s trending. She’s especially drawn to the generational shifts that redefine how we see ourselves.

The "Forever Layoff" Era Is Here—Here's How to Cope With the Uncertainty

The "Forever Layoff" Era Is Here—Here's How to Cope With the Uncertainty

The term forever layoff started popping up in my group texts earlier this year—usually dropped between “wait, did you see what happened at [insert tech giant]?” and “I feel like no job is safe anymore.” At first, I brushed it off as just another buzzy phrase. Then I heard it again from a friend who survived three rounds of cuts, only to be quietly let go six months later. Then again from a hiring manager who whispered, “Honestly, none of us know who’s next.”

And that’s when I realized—this isn’t a passing moment. We’re in something new. Not just a layoff season, but a layoff mindset. A cultural shift where the threat of job instability feels ambient, like background noise we’ve all gotten used to.

This article is for anyone navigating that new terrain. Whether you’ve been recently laid off, narrowly avoided it, or are simply trying to make sense of what this era means for your career (and your sanity), let’s talk about it. Honestly. Gently. Practically. With room for nuance, and a little lightness, too.

So... What Is the Forever Layoff Era?

Let’s start by defining the thing everyone keeps feeling but can’t quite name. The “forever layoff” isn’t just about mass job cuts. It’s the persistent instability of employment in industries that once felt secure, especially in white-collar roles, tech, media, finance, and even academia.

It’s the feeling of watching thousands of people get cut not because the company is failing—but because of “strategy.” Or “restructuring.” Or “margin optimization.” Or, in more honest terms, because short-term profits are winning out over long-term people investment.

This shift has created a kind of collective tension. You’re hired. You work hard. You hit your goals. And you still feel one quarterly earnings call away from being expendable.

That’s the forever layoff feeling.

And statistically, it’s more than a vibe:

In mid-November, Glassdoor warned of “forever layoffs”—a steady stream of cuts that have quietly reshaped the workforce. New data from Challenger, Gray & Christmas gives weight to the trend: 1.1 million layoffs announced so far in 2025. It’s a rare number, reached only six times in the past three decades.

Why It’s Happening (and Why It’s Not Just the Economy)

Sure, the economy plays a role. So do interest rates, inflation, and geopolitical instability. But the forever layoff era is driven by something deeper: a fundamental shift in how companies view employees.

  • Jobs have become increasingly project-based, even in salaried roles. You’re brought in for a sprint, and once the priorities change, so does your perceived value.
  • Cost-cutting has gone from reactionary to preemptive. Many layoffs are happening even when companies are profitable—they’re just forecasting lower future returns.
  • Remote and hybrid work have widened the talent pool, which sounds good—until you realize it also makes individuals more replaceable.
  • AI and automation are changing headcount needs faster than reskilling can keep up.

None of this is your fault. But all of it affects how you navigate your career moving forward.

What It Means for Everyday Workers

Layoffs aren’t just about financial loss anymore. They’re identity-level disruptions. Work is where many of us build routine, belonging, purpose. So when that vanishes overnight? It’s a shock to the system—even if you “saw it coming.”

But here's a twist no one talks about enough: people are getting savvier, softer, and more strategic. They’re building parallel paths. They’re being pickier. They’re redefining success in a way that feels more human and less hustle-driven.

There’s a shift happening—not just in how work is offered, but in how people are receiving it.

That part? That’s worth holding onto.

How to Protect Your Career

There’s no perfect playbook for navigating forever layoffs—but there are smart, emotionally intelligent ways to adapt. Here are a few foundational strategies that go beyond the recycled “just update your resume” advice:

1. Treat Your Job Like a Platform, Not a Fortress

It’s tempting to think of your job as home base—a place you build around and count on. But in this climate, it’s wiser to treat your role as a platform: something you stand on for now while building visibility, skills, and relationships that can travel with you.

What that could look like:

  • Building a public portfolio of your work, even if it’s small
  • Contributing to cross-functional projects that expand your internal reach
  • Making a habit of softly networking before you need it

The goal isn’t to become a hyper-optimized personal brand—it’s to create soft landings before you’re pushed.

2. Diversify Your Income Stream (Gently)

This doesn’t mean quitting your job to chase a side hustle empire. It means exploring low-pressure ways to build income agility. That might mean:

  • Offering your skills on a freelance or consulting basis 2–4 hours a week
  • Teaching, mentoring, or advising in your area of expertise
  • Collaborating on low-lift digital products, workshops, or courses

The idea isn’t to juggle 12 streams. It’s to slowly build a backup current, so if the job tide shifts, you’re not entirely at sea.

A 2023 Upwork study found that 64 million Americans did freelance work over the past year—an all-time high that now makes up 38% of the U.S. workforce.

3. Keep Your Skills Soft and Strong

You already know hard skills matter. But in the forever layoff era, soft skills are what keep you in rooms longer. Think:

  • Emotional intelligence
  • Clear communication
  • Cross-team collaboration
  • Strategic thinking
  • Adaptability in uncertain environments

Why? Because in a world of rapid pivots, people who can lead through ambiguity (without losing their grounding) become invaluable.

These aren’t skills you learn overnight—but they can be practiced. Think reflection, mentorship, coaching, feedback loops—not just more courses.

4. Embrace a Flexible Career Narrative

Instead of trying to force your career into a straight line, own the pivots. Be the storyteller of your own path.

That means:

  • Having a one-liner that explains why you moved from one job or industry to another—without defensiveness
  • Speaking confidently about what you’ve learned through uncertainty
  • Reframing gaps or layoffs as resets, not failures

Recruiters, leaders, and even clients are increasingly looking for self-aware, well-rounded humans—not resume robots.

5. Build Your “Layoff Resilience” Kit

Think of this like an emotional go-bag. Not because you're pessimistic—but because you're prepared.

This might include:

  • A short list of people to call or text if you lose your job
  • A backup budget you’ve thought through in advance (even loosely)
  • Pre-saved versions of your resume, portfolio, or reference letters
  • A small ritual to ground yourself emotionally before re-entering the market

It’s not about manifesting a layoff—it’s about being ready for life to shift, without losing your footing.

Why This Isn’t All Bad News

Layoffs are painful, full stop. But there’s a reason some people are calling this the Great Reawakening.

People are *claiming agency over how, where, and why they work. They’re no longer tethering their entire identity to a single title or team. They’re asking better questions: Does this company align with my values? Is this pace sustainable? Can I build something that feels more like mine?

That shift doesn’t make layoffs easier—but it does give them context. And that context can be empowering, if you know how to work with it.

Life in 5

  • Your job isn’t your identity. Let it be part of your story, not the whole plotline.
  • Back up your receipts—soft and hard. Save compliments, metrics, projects you’re proud of. They’ll come in handy, emotionally and professionally.
  • Curate your contacts. Keep a short list of people you trust—and reach out before you need them.
  • Name your backup plan. You don’t need to activate it. Just knowing it exists is calming.
  • Ritualize your exits. Laid off or leaving by choice, create a personal closure moment. Walk, playlist, letter. Anything to mark the shift.

This Isn’t Just Career Advice—It’s Culture Shift

We’re not just navigating a shakier job market. We’re living through a recalibration of what work means, and what we’re willing to trade for it.

The forever layoff era has shown us that security isn’t handed to us—it’s something we shape, in small, daily ways. Through the relationships we keep, the skills we grow, the stories we tell ourselves about our worth.

You don’t have to hustle harder. You don’t have to become a brand. But you do get to take up space in your own career story. Thoughtfully. Creatively. Sustainably.

And no, you’re not too late to start.

Sage Brooke
Sage Brooke

Culture & Trends Writer

With a background in sociology and a passion for decoding the aesthetics and habits that shape modern culture, Sage brings clarity to the chaos of what’s trending. She’s especially drawn to the generational shifts that redefine how we see ourselves.